AI & Productivity

Pocket Films

Production's Smartest Sidekick

Pocket Films is an AI-powered platform connecting filmmakers and production teams with creative service providers. As lead designer, I shaped the end-to-end experience — from project creation and resource discovery to team collaboration — powered by Juno AI.

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What I did

Pocket Films needed an experience that could serve two very different audiences: production teams sourcing locations, crew, and equipment — and service providers looking to be discovered. The challenge was making a complex marketplace feel effortless.

Working closely with the product and engineering teams, I led the UX and UI design from concept through to the shipped iOS app and web platform.

  • User Experience (UX): Designed intuitive workflows for project creation, provider discovery, shortlisting, and team collaboration — balancing the needs of both sides of the marketplace.
  • User Interface (UI): Developed a cohesive design system that works across web and iOS, supporting both light and dark modes with a modern, clean aesthetic.
  • AI-Powered Discovery: Designed the interface for Juno AI, which contextually matches provider profiles to active production needs — moving beyond simple keyword search.
  • Provider Experience: Created the provider-facing tools including profile management, subscription tier selection, and analytics dashboards.
Pocket Films: Listing creation interface
Listing creation and management.
Pocket Films: Provider discovery powered by Juno AI
Various screens from the AI-powered App

Design Challenges

  1. Two-Sided Marketplace: Balancing the experience for both production teams and service providers, each with fundamentally different goals and workflows.

  2. AI Integration: Making Juno AI's contextual matching feel natural and trustworthy, rather than opaque or overwhelming.

  3. Cross-Platform Consistency: Delivering a seamless experience across the iOS app and web platform while respecting platform conventions.

  4. Complex Categorisation: Organising five distinct resource categories — spaces, services, equipment, resources, and commerce — into a discoverable, intuitive structure.

Design Solutions

  1. Role-Based Onboarding: Designed distinct onboarding flows for production teams and providers, tailoring the experience to each user type from the first interaction.

  2. Transparent AI Recommendations: Surfaced Juno AI's suggestions within familiar patterns — contextual cards, smart filters, and relevance indicators — so users understood why results were shown.

  3. Unified Design System: Built a flexible component library that adapts gracefully between web and mobile, maintaining visual consistency while honouring platform-specific interactions.

  4. Progressive Disclosure: Structured the five resource categories so users can drill down naturally, revealing complexity only when needed rather than presenting everything at once.

Results

  • Successful App Launch: Pocket Films launched on iOS with a 5.0-star rating and positive early feedback praising the intuitive, data-rich experience.
  • Streamlined Discovery: Production teams can find and shortlist providers significantly faster through AI-powered contextual matching.
  • Provider Engagement: The tiered subscription model and analytics tools give providers clear value and visibility into how productions interact with their profiles.

Key Takeaways

  • Design for Both Sides: In a marketplace, neither side succeeds without the other — understanding both user groups deeply was essential.
  • AI Should Augment, Not Replace: The best AI-powered features felt like a natural extension of the user's workflow, not a separate system to learn.
  • Start Simple, Scale Smart: Progressive disclosure kept the experience approachable despite the breadth of categories and features underneath.

For more information about Pocket Films, visit the official website or download it on the App Store.